Business Development

• Strategic Planning
• Add-on Acquisitions
• New Markets / Channels
• New Products / Services
• Branding

Corporate Finance

• Financial Budgeting + Reporting
• P & L Discipline
• Capital Investments / ROI Analysis
• Debt + Equity Capital Structure
• Real Estate

Operations

• Key Performance Metrics (KPIs)
• Best Practices / Quality Control
• Information & Accounting Systems
• Business Process / Documentation
• Legal / Insurance / Regulatory

Talent Management

• Organizational Structure
• Compensation / Incentives
• Recruiting / On Boarding
• HR Policies
• Board Members

OPERATING

MILESTONES

• Re-branded to cutting edge club format under one brand.
• New business model - high value / low price membership with robust fitness service offerings & revenue generation.
• Expanded in-club products + services.
• Increased square feet of clubs and amenity mix, growing average revenues and profits per location.
• KPI Metrics: improved membership sales, pricing enhancement, member retention, and ancillary revenue conversion through adoption of best practices.

ENTERPRISE VALUE

CREATION

The Edge emerged as an industry leader:

• Differentiated club format and amenity mix.
• Proven market share leader against national chains in its communities. Best value in fitness.
• Excellence in fitness service revenue. Best-in-class personal training platform.
• Scalable sales + service systems.